You are living in a world that is highly selective that means you need to be extremely creative to succeed in the world if you are a creative professional. Undoubtedly, the social media has paved the way for branding, but the things can get lost in the highly cluttered social; media sites where interests and preferences are fragmented.
Dealing with the fragmentation:
If you look at the minds, then you would realize that all the minds are agile and unrestrictive. For instance, if you are a fashion designer and use Facebook to promote your work, then you are more likely to get lost in the sea of the content that are insanely diversified; in addition, the users are from diverse backgrounds with a range of emotions. Making an impact in such an environment is difficult. Actually, you need a special social media site like Pressbook where you can share your creative work to get better mileage.
The psychology behind specialisation:
First of all, people trust the specialists. For instance, Google, it is the specialized search engine that has become a homepage across the globe. Since a specialization is all about expertise, clarity, and perceptibility, it attracts people and that is pretty fair because only a specialist is capable of understanding the problem. Hence, when you use specialized sites that are designed for creative work, you are nicely poised to leverage your work,
The specialized site will have like minded people who will be either inspired by your work or promote your work that means you might get more job opportunities. In addition, you will be able to collaborate with other artists to work on a partnership basis. Well, that will definitely give you more opportunities to work on a global level. Since the digital media is decentralizing the work culture and dissolving the boundaries, you can take this opportunity to expand and grow.
There are a lot of social media sites and you should not use all of them. Just because they are there it does not mean that you should use them, imagine a thrash removal company using Instagram to promote its brand. Well, that can be considered utterly unintelligent. Therefore, you should choose the sites wisely. A site that is designed for the creative work showcasing purpose will have all the ingredients to make your work look more professional.
The site layout, the sharing options and the file carrying capacity would have been tailored to meet the specific requirements of the creative work. In addition, it will have its own marketing strategy that you can use to your advantage. Now, that is a bonus. So, make sure that you use the right platform and also use cross platform advertising mindfully.
Apparently, the digital media is going to take over the world; in fact, it has already captured the consciousness of the people. It is a great time to use the platform to promote your work and increase your connection. Ultimately, industry connection can take you a long and far. So, use the medium wisely and smartly.